Taivas | Tested by influencers
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Tested by influencers

DNA’s device launch influencer marketing concept provides a coherent framework for device launches, but the outcome of each launch looks like a selected influencer. At the core of the concept is the true personality of the influencer, his own world and values, as well as the added value the device and its’ features brings to influencer’s life. We have had a colorful group of finnish front-line influencers f.ex. fashion and lifestyle blogger Kira Kosonen, Surfing Collective Asenne, actress Antti Holma, singer-songwriters Vesta and Nelli Matula, Jarppi Leppälä and Jarno Laasala of Duudsons, Youtube star Roni Back and Jasper Pääkkönen.

Client: DNA
The influencer marketing concept has brought positive lift to DNA brand and it has clearly increased consumers´intrest to new devices.
Tanja Koffert, Marketing Manager DNA, Consumer Business

Tested by influencers

DNA’s device launch influencer marketing concept provides a coherent framework for device launches, but the outcome of each launch looks like a selected influencer. At the core of the concept is the true personality of the influencer, his own world and values, as well as the added value the device and its’ features brings to influencer’s life. We have had a colorful group of finnish front-line influencers f.ex. fashion and lifestyle blogger Kira Kosonen, Surfing Collective Asenne, actress Antti Holma, singer-songwriters Vesta and Nelli Matula, Jarppi Leppälä and Jarno Laasala of Duudsons, Youtube star Roni Back and Jasper Pääkkönen.

Client: DNA
The influencer marketing concept has brought positive lift to DNA brand and it has clearly increased consumers’ intrest to new devices.
Tanja Koffert, Marketing Manager DNA, Consumer Business