DNA’s device launch influencer marketing concept provides a coherent framework for device launches, but the outcome of each launch looks like a selected influencer. At the core of the concept is the true personality of the influencer, his own world and values, as well as the added value the device and its’ features brings to influencer’s life. We have had a colorful group of finnish front-line influencers f.ex. fashion and lifestyle blogger Kira Kosonen, Surfing Collective Asenne, actress Antti Holma, singer-songwriters Vesta and Nelli Matula, Jarppi Leppälä and Jarno Laasala of Duudsons, Youtube star Roni Back and Jasper Pääkkönen.
DNA’s device launch influencer marketing concept provides a coherent framework for device launches, but the outcome of each launch looks like a selected influencer. At the core of the concept is the true personality of the influencer, his own world and values, as well as the added value the device and its’ features brings to influencer’s life. We have had a colorful group of finnish front-line influencers f.ex. fashion and lifestyle blogger Kira Kosonen, Surfing Collective Asenne, actress Antti Holma, singer-songwriters Vesta and Nelli Matula, Jarppi Leppälä and Jarno Laasala of Duudsons, Youtube star Roni Back and Jasper Pääkkönen.