The Baltic Sea is one of the world’s most polluted seas. Despite 10 years of recovery efforts, oxygen levels in the Baltic Sea are their worst in 1,500 years. Baltic Sea Action Group challenged top Finnish influencers to hold their breath for a good cause. The goal of the campaign was to raise awareness of the problem, challenge audience to take part in the campaign – and in the end, get companies to donate money for a healthier Baltic Sea.
The Baltic Sea is one of the world’s most polluted seas. Despite 10 years of recovery efforts, oxygen levels in the Baltic Sea are their worst in 1,500 years. Baltic Sea Action Group challenged top Finnish influencers to hold their breath for a good cause. The goal of the campaign was to raise awareness of the problem, challenge audience to take part in the campaign – and in the end, get companies to donate money for a healthier Baltic Sea.