Taivas | HPV-DNA test or cervical cancer?
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HPV-DNA test or cervical cancer?

Roche has been recognised as the most sustainable healthcare company in the world.  Roche’s mission is to improve people’s lives and constantly do what patients need next.  

Now, there was a new HPV-DNA -test and sieving method that gives 99,7% accurate promise of cervical cancer free future for women available. This was the future and change maker in women’s health care in the battle against unnecessary cancer diagnosis, not to mention deaths. 

The task was first to make it a brand and commercialize the innovation for professional use. We allied with the leading professionals, gynecologists and thought leaders. Also, we needed to educate and spread the knowledge of the more effective sieving method and eventually change the inaccurate current care of Pap testing. In order to succeed this brilliant innovation needed a brand name, identity and positive  on-going brand communication with core messages. Marketing mix also included web site for consumers and professionals, package design, e-mails campaigns and posters.

Client: Roche

HPV-DNA test or cervical cancer?

Roche has been recognised as the most sustainable healthcare company in the world.  Roche’s mission is to improve people’s lives and constantly do what patients need next.  

Now, there was a new HPV-DNA -test and sieving method that gives 99,7% accurate promise of cervical cancer free future for women available. This was the future and change maker in women’s health care in the battle against unnecessary cancer diagnosis, not to mention deaths. 

The task was first to make it a brand and commercialize the innovation for professional use. We allied with the leading professionals, gynecologists and thought leaders. Also, we needed to educate and spread the knowledge of the more effective sieving method and eventually change the inaccurate current care of Pap testing. In order to succeed this brilliant innovation needed a brand name, identity and positive  on-going brand communication with core messages. Marketing mix also included web site for consumers and professionals, package design, e-mails campaigns and posters.

Client: Roche